Hey, I’m Tayaba. (tay-ba)

I bring a unique blend of human insight and innovative thinking to the UX space.

Hi, I’m Tayaba Ginai! I’m a UX designer based in Australia and New Zealand, with a background in Psychological Sciences that enables me to see the deeper stories behind people’s actions, motivations, and behaviours.

Beyond work, I’m a creative at heart. You’ll often find me unwinding with a book in a sunny park, hitting the netball courts for some friendly competition or brushing up on my language skills.

I’ve lived in the UK, New Zealand, and Australia, each place adding to my appreciation for diverse cultures and travelling. Balancing my professional life with these personal passions keeps me inspired and grounded.

If you’re curious about my UX journey or just want to chat about design, travel or languages, feel free to reach out!

About me

Case Studies

Moleskine Smart Writing System App
Enhancing the creative process through the integration of the physical and digital.

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Millie n Me Website Redesign
Streamlining customers purchasing journeys for optimal user experience.

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I.e. Digital Product Studio Platform
Elevating employee profiles with user-centred design.

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